Buying decisions are emotional. Learn how to call upon your origin story and connect from the heart. When our story and messaging is clear, aligned and woven into all that we do, it builds authenticity into our brand and strengthens trust with our ideal audience.
Written & Styled presents a panel discussion + small group mentoring event powered by Savoir Collab. This interactive day will be filled with advice and actionable strategies to move beyond features and benefits and connect with your audience on a deeper level.
Hear about these women's journey's and then we'll dive into small group mentoring where you can pick their brains and learn from women who tell brand stories as a living.
ARICA ROSENTHAL- MARKETING STRATEGIST & FOUNDER OF WRITTEN & STYLED
Arica works with entrepreneurs and businesses to help them discover and tell their brand story with confidence and integrity. With over 15 years of sales and marketing experience for brands including YMI Jeanswear, Kensie, Rose Tarlow Melrose House and The Fashion Institute of Design & Merchandising, Arica founded the boutique marketing and PR firm, Written & Styled in 2016.
ERIKA HEET- EDITOR IN CHIEF AT INTERIORS MAGAZINE
Erika is the Editor-in-Chief of Interiors magazine, former Los Angeles Editor of Dwell and the former Editorial Director of Dwell on Design, and spent years as a senior editor at Architectural Digest and Robb Report. She is the author of New Tropical Classics: Hawaiian Homes by Shay Zak and Modern to Classic II: Residential Estates by Landry Design Group.
TASHA OLDHAM- FILMMAKER & FOUNDER OF MY STORY INC
Tasha is a documentary filmmaker and commercial director with a passion for sharing stories of real people. She began her career working with David Lynch on Lost Highway and her first film, The Smith Family won a DGA Award and was nominated for an Emmy. In 2010, Tasha founded My Story Inc to help brands engage and connect.
KRISTEN SCHELLENBERG- PHOTOGRAPHER & FOUNDER OF THE ATELIER LA
Kristin is a photographer, social consultant, and the founder of a social-focused creative studio in Los Angeles, The Atelier. Previously the Director of Creative at HelloSociety, Kristen works with brands and influencers to develop their visual, creative, and/or organic social strategy, including LiveStrong, Coolhaus, Wolf & Irvin and more.
HAELY WHITE- CONTENT CREATOR & CO FOUNDER OF LIKE TOTALLY
Haely White is a writer, actress, director + content creator passionate about telling female-driven stories that empower women. She has created content for brands including Axe, Mattel, Hasbro, Beats by Dre, among others, and is the co-founder of the recently launched content studio, Like Totally, with business partner Megan Dizon. Like Totally specializes in commercial spots, scripted series and comedy sketches including the award-winning digital comedy series, DATED.
MEGAN DIZON- CONTENT CREATOR & CO FOUNDR OF LIKE TOTALLY
Megan is an actress, comedy writer, and co-founder of content creation studio, Like Totally, with business partner Haely White. She's contributed on major campaigns for brands including TOMS, REVOLVE Clothing, and MAGIC Las Vegas, and her original work has been featured on Funny or Die, Hello Giggles, TV Guide, and more. She also co-created and stars in the award-winning digital comedy series, DATED.